The Secret to Pitching to Brands
You can’t just ~pitch brands~ you’ve got to pitch the agencies that run the brand’s influencer program.
There. That’s the secret.
Aside from reaching a more direct contact who actively manages the campaigns and budgets you’re looking for, building a relationship with agency folks opens up the door for you to worth with their OTHER brands you may be a fit for.
I’d say 80% of my brand partnership campaigns and income has come as a result of working with an agency vs. the brand directly.
And as someone who’s worked on the agency side for nearly a decade, I can tell you your favorite “big” brands are not handling Influencer campaigns internally.
It takes a little more research, but if you’re serious about building out this revenue stream it’s nothing you can’t tackle. In this video, I’m sharing one place to start looking.