WTF is Whitelisting?

An FAQ from new influencers and content creators: WTF IS WHITELISTING?!

Here’s the thing: every brand campaign will ask for “usage rights” or “licensing” of your contract.

It’s CRITICAL to clarify what they’ll want from you before you talk pricing. Even if you don’t, I promise something is written in your contract anyway and at that point it’s very difficult to re-negotiate pricing.

Whitelisting is one of many usage rights & licensing term types. This one means you’re GRANTING THE BRAND PERMISSION to turn your content into an ad from your own handle.

You can charge a percentage of your total fee per month of usage as an ad (average for whitelisting only is 20%) or a flat fee per month.

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