The Social Media Truth

I don’t know who needs to hear this, but social media doesn’t work FOR creatives and business owners, we just rent this space.

What does this mean for you?

• Don’t take it personally when something doesn’t immediately work in your favor — play the long game
  

• Don’t put all your eggs in one basket — diversify your platforms or make something ownable off social media
  

• Algorithm Hot Tip: social media wants people to spend more time on the app, optimize your content to keep people on your posts or page longer
  

TL;DR: don’t stress the things you can’t control my friend.