How to Beat the Algorithm

THE ALGORITHM IS BUILT FROM HUMAN BEHAVIOR 📣 So...stop trying to figure out a machine and start figuring out PEOPLE.

We like to hang on to this idea that the mysterious algorithm is out to get us and is constantly “changing.”

Yes and no. It may not be programmatically new every day, it’s just ADAPTING to how the majority uses social media apps. Which can be hard to accept when we’re looking at social media from only our personal lens.

According to Facebook, the algorithm also rewards accounts that help keep people on their app longer, so any adjustments you can make in your content to keep people around longer (carousels, binge-worthy videos, longer captions they want to read, etc.).

ACTION: Put yourself in the shoes of the person you’re trying to reach and ask yourself — “how can I make them feel seen and heard today?”

That’s how we beat the algorithm.

WHO FELT SEEEEEN BY THIS VIDEO?!