How to Calculate Your Rate as an Influencer

Let’s clarify something about pricing! For a while, all you heard was “start with 1% of your follower count as the base rate” — I’ve even said that for beginners looking for a simple place to start — but the miscommunication here is that this DOES NOT apply to everyone in the space and it DOES NOT include EVERYTHING ELSE that you need to calculate.

Translation: please do not ONLY charge 1% of your follower count for anything — you are worth much more than that!

My INFLUENCER RATE CHECKLIST is updated for 2021 and you can snag it for free here!

In the spirit of transparency and to help fellow peers — share your highest-paid campaign below (with some context) in the comments!

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I’ll go first. Working with a long-term partner, secured $13K payment for 8 total posts (mix of stories, feed, no video). At the time, I had about 35,000 (ish) followers with an average ER. No paid usage, no exclusivity.

Based on my experiences and channel performance, I personally start my calculations at $2K — but that’s just line item #1 on my rate checklist.

Download my guide here to calculate the rest.