Let's talk about brands who don't have budget for BIPOC creators

This is the side of ~Hispanic Heritage Month~ that truly crushes my soul. Or any month/day/week celebrating traditionally marginalized communities.

It’s mostly marketing and little action.

This year I’ve seen it more than ever as it relates to Influencer Marketing. THREE partners myself or someone in our network of Creators have worked with, asked us to participate in campaigns that tap into our stories of Latinidad but have “low budget” … while year-round for their general campaigns they have ALL 👏 THE 👏 BUDGET

And here’s the thing…in every scenario, it’s a different agency partner running the “Hispanic campaign” than the one running the “general market” campaign on behalf of the brand.

Let me clarify that for you: that means they’re not even investing or supporting the agency partners themselves when it comes to “the Hispanic market.” They’re giving the “general market” partners more budget to even work with.

Here’s two stats I want you to leave you with:

1. Latinas earn 55 cents to the dollar of white men; having lower budget for this group means you’re contributing to the existing gap
2. Hispanic buying power in the US is currently $1.9 trillion; having low budget means you’re missing out on this important consumer market

And here’s what I need all of us to do: HAVE THESE CONVERSATIONS

In this example, I am sharing a snippet of how I transparently have these conversations with brands.

And I know it’s not just a LatinE or Hispanic problem. It’s a problem in many communities and the more we amplify these stories & support each other to take a stand against them, the more we start to see actual change.

What do you think about this? 👇