What Does Influencer Mean

I used to think the word “Influencer” was lame and then I said f* that we’ve just given it a lame meaning.

Which took me on a mission to RECLAIM THIS LABEL AND MAKE IT ACTUALLY MEAN SOMETHING.

My definition of an influencer or person of influence means:

• Building communities online, not hacking your way to more followers

• Creating content with intention — no matter the category or content type

• Showing up online as the same person you are offline

• Building a brand (or niche) that’s as multi-dimensional as the person you are

• Amplifying ideas, products and experiences that align with your values and day to day life

• Using your platform for more than just “stuff,” but things that are important to you and community

• Doing business from a human-first approach, and not like a transaction

IF YOU’RE WITH ME, DROP A HECK YEAH BELOW!