Instagram Myths Debunked

Some of these really make me scratch my head 🤨

These are some common myths that have formally been debunked by Instagram & team, so let’s stop treating them as law and continue letting them hold us back from creating & growing our platform.

You can find the answers you need at @creators via their posts or stories highlights (I’m not some special gatekeeper nor is it a ~secret~), but let me break them down:

1. Shares are the most important metric, Saves are helpful — it means someone will come back and look at your content again — but it’s not “the” most important

2. Go forth, change that typo or tag that person you meant to. If you change it dozens of times, surely it could confuse the platform and signal you’re a “bot” so avoid doing too much of anything too fast

3. This evolved from the confirmation of Instagram saying to post 3-5x feed posts a week for optimal reach, and someone misconstrued the fact. In fact, while Instagram certainly has high expectations for the common creator they also value QUALITY over QUANTITY so they will never recommend this level of frequency in my opinion (there’s a @businessinsider article all about this)

4. There is no rationale here, but Instagram has said to not a) repeat the same hashtags too much or b) use irrelevant hashtags — so using 10 can be a great practice in using the RIGHT ones, but it’s not going to matter if you used more

5. Nope. Debunked many times in public by Instagram on their social channels. However, commenting a ton of emojis on every post in your feed over a short period of time could signal you’re a “bot” so try to leave more meaningful engagement instead

6. I can’t believe people still use engagement/comment pods. We notice, brands and clients notice, and Instagram’s algorithm has evolved to notice. And the only reason your engagement is growing is because it’s forced. You’re not building authentic communities, which is what you really should strive for. You may also fall into a trap of NEEDING these groups over the long-term because the authentic engagement and reach just isn’t there anymore, sadly

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