Why brands need to stop focusing on the follower count of influencers

It’s the “JUST” for me with this response.🥲 I will continue championing for the day when brands stop assigning value to the follower count.

CREATORS, EXPERTS, INFLUENCERS: YOU ARE MORE THAN THIS NUMBER

Here’s the thing, I know this happens more than we’d want to (it’s why I’m sharing this as an example, because trust me I still see it every single day).

But by continuing to stand in your worth and letting a potential partner understand why — and everything that goes into your pricing — we are continuing to push toward the industry where stuff like this doesn’t happen anymore.

A little peak into my response:

“While the follower count is one element of a rate, you are ignoring the value of hiring someone of this level of expertise, their endorsement and the time a project like this would require. Building an engaged community of 30,000 took years of consistency online & mastering this craft, along with thousands of dollars invested into the equipment to create the high-quality content that caught your attention.”

And if you’re someone who is working at a reduced rate for any particular reason (i.e. a beginner, working to build a portfolio, a brand you absolutely love and want to build a relationship with, rebuilding your community after a long pause), please do your peers in the industry a favor and BE TRANSPARENT ABOUT THAT.

It’s how we push brands to truly honor the cost of #influencermarketing.

WHO FEELS SEEN IN THIS RESPONSE?!