Brand Exploiting Identity

I sent a brand a link to learn more about the Latinx pay gap today 👋🏼 and I’m disappointed (but not surprised) we’re still even having this conversation.

I know so many who identify as BIPOC or LGBTQ+ likely experience this DAILY — and it feels like a bigger slap in the face when you have a time that “honors” your identity (month, week, holiday) and brands try to use our identify for marketing and profit.

So after going for a walk 😅 here’s what I do about it:

👉 Respond. Always respond. So that they know their practices are unfair. If you don’t want to take the time to provide educational labor, send them my way. That’s what I’m here for!

👉 Find ways to talk about money with your peers so that more can see their true earning potential. For me, it’s providing this ~edu-tainment~ content on the topic I’ve worked through for almost a decade. And bringing the people I work with evidence-based models about pay in the business of influence.

We work toward a world where this stops happening when we continue to have dialogue about it.

Should I post my full response for this brand exchange? 👀 Give me a “DO IT!” below and I just might…