Small Creators Are Winners Too

Stop believing that you don’t have impact or worth because you are a small influencer!

Your follower count doesn’t make you a better or worse creator than someone else. It’s called a ~vanity~ metric for a reason. Because, sure, it’s nice to have and pretty to look at but it’s not what makes or breaks you.

In fact, the majority of influencer marketing dollars spent by brands went to MICRO-influencers last year (less than 100,000 followers) and it was one of the biggest years for NANO-influencers (less than 10,000 followers).

How did they do it? Fostering COMMUNITY and knowing the stats and skills that make then WIN.

Here are some examples of what may make a “small creator” a winner. Lean into them more and shift that mindset.

1. Do you have professional photography skills to offer?
2. Is your engagement rate above 3%?
3. Do your affiliate platform numbers show your audience loves to shop and actually converts?
4. Are you a professional food or clothes stylist?
5. Got a newsletter with thousands of people?
6. Are you good at video and able to produce a solid product review or testimonial clip?
7. Are you reaching more than 15% of your own audience with each post?

Remember that more followers DOES NOT EQUAL more success.

You’re probably already winning and just needed someone to remind you. That’s what I’m here for!

SOUND OFF: if you’re an influencer with less than 100,000 followers, tell us about your channel below so we can support + my brand and agency friends can get to know you for their upcoming projects!