Be Yourself, Screw the Strategy

As much as we all preach about having to have a strategy to be successful as an influencer sometimes you just need to screw it! Being yourself is more important than anything else.

I brought up the other day how it’s important to remind you that while as an expert in the industry, it’s my role to bring you tidbits of strategy, advice, the how-tos, roadmap to making this your full-time career, but I also totally contradict myself sometimes.

Because following every single piece of “how to be an Influencer” or “how to Social Media” would be OVERWHELMING AF. That takes the fun out of making this your job.

At the end of the day, a very important element to building your social presence and growing your business...truly is being yourself and adding whatever little spice you bring to your platform.

No perfect strategy will ever tell you how to do that.

Find balance in work and play. Find balance in value and joy. You’re not expected to be at 100 all the time.

Tip: try one new tip you hear every few weeks. If you like it and it works for you, adopt it. If it’s a burden, move on.

Feeling overwhelmed in the social media biz? Shout it out, I bet someone can relate!